SEO Optimization --->> Organic Search Engine Optimization
Organic (Natural) Search Engine Optimization
HelpDocuments.com is a professional SEO firm that specializes in organic search engine optimization, SEO Copy Writing and subcontract search engine optimization.
What is Organic Search Engine Optimization?
Organic - or natural - search engine optimization is the process of improving the rankings of a website in search engine results for specific targeted keyword phrases. Organic search results are compared to paid search listings, such as those available through Google's AdWords program and others.
Unlike paid search, the benefits of organic search engine optimization can be seen long after the initial campaign has concluded. With paid search, you can get immediate results but your listings stop immediately once you stop paying for them. Organic search engine listings are not paid for placement in the search results - they are returned "naturally" by various search engines like Google, and as a result it can take some time to see results.
The terms organic search engine optimization and natural search engine optimization are interchangeable.
Natural (Organic) Search Engine Optimization Services
HelpDocuments.com is pleased to offer the following organic or natural search engine optimization professional SEO services direct to clients and to other web services firms as a subcontractor and SEO reseller:
- META tag optimization - Optimize META description tags for the proper location, number of occurrences and optimal wording to improve organic search engine rankings for your clients' website pages. While META tags don't carry the weight they once did for natural search engine rankings, they still have some impact, especially if the description is used in your organic search result listings as it can convince searchers to click through to a website from the natural search results. Additionally, if multiple pages on a website have the identical META description, it can harm the ability of those pages to rank for search engine keywords.
- HTML/XHTML code optimization - Optimizing the HTML/XHTML code within site pages by placing the proper text in just the right location; by using text links in place of clickable image maps or images for navigation; by applying the right tags to the right words and phrases; by using the right anchor text for hyperlinks, and other professional SEO techniques to help search engines understand what a page is about and thus improve your rankings. I'm a certified webmaster and have advanced knowledge of HTML/XHTML as well as experience working with existing PHP and .ASP code.
- Removing unnecessary code - Most website pages contain unnecessary coding. This bloats the page and can make it more difficult for search engine spiders - or "bots" - to crawl website to better understand what they are about. If you have ever used a WYSIWYG - What You See is What You Get - web page editor, your page code is probably bloated. Microsoft products - MS FrontPage, Word, Publisher, etc. - are the biggest culprits of page code bloat, but Dreamweaver is not exempt from the problem either. That's why we do not use WYSIWYG editors when we make code changes. All of our code changes are done within a text editor so unnecessary code is not generated.
Additionally, web programmers love to add scripts that provide page functionality, such as expanding navigation menus, etc. In most cases, these scripts can be placed in another file and the script can be called when the web page is requested, making the code within the page much more efficient as far as search engine bots are concerned.
- Cascading Style Sheet (CSS)Creation and Editing - Just like navigational scripts, an unfortunate majority of web pages include code that controls the display of page elements - such as bold type, italics, heading styles, font sizes and colors in paragraphs and more. If a WYSIWYG editor was used to create the web page, it's more likely than not that multiple tags are being turned off and turned on for no reason at all. Again, this leads to page code bloat and because some search engines consider the ratio of text to code in a web page when determining the importance of that page, it should be cleaned up. And again, the vast majority of these styles can be placed in an external file called a cascading style sheet (CSS) file, which is referenced when any web page in the site is opened.
CSS can also be used to remove nested tables from within the page code. Nested tables can sometimes confuse search engine bots and possibly have a negative impact on your natural search engine rankings.
- Site Navigation Improvements - Our organic search engine optimization services can include a review of your website's navigational structure to improve your website for both natural search engine optimization and usability.
- Site Map Creation and Optimization - Site maps can be an important part of natural search engine optimization for most websites.
HTML site maps provide an opportunity to incorporate you targeted keywords into the links that point to your website pages and can also make it easier for your website visitors to find pages within your site. HTML site maps are like having an index for your website.
XML site maps are used by search engines. They provide a road map for search engine spiders to find all of the pages you want the spiders to find and index. By submitting XML site maps to search engines, you have a strong chance of having your entire website indexed within just a few days, even for new sites. XML site map submission is the most efficient way to get your site indexed by the major search engines quickly.
- Link Campaign Guidance and Management - Get professional SEO advice for launching and managing one or more link campaigns. Incoming links that use your targeted search engine keywords can become a major part of any organic search engine optimization effort. Knowing which sites those links should come from is important and can improve your natural search engine ranking for your keywords.
Getting links from the wrong sites, getting links that all use the same anchor text, and getting too many links at once can have a negative impact on your search rankings. When it comes to linking, search engines look for "natural" links - those links that should exist because other sites found your page worth linking to. A natural linking strategy is always the best one to follow.
Contact us today for all your organic search engine optimization and professional SEO needs!